Ride To Find campaign
Deliveroo launched its Ride To Find campaign to help find missing people and selected Blossom to create the imagery used in the PR drive. The initiative, run in partnership with charity Missing People, saw 500 riders in Birmingham, Brighton, Cardiff, London and Manchester attach posters featuring images and information about missing people to their backpacks as they made their deliveries.
We shot Deliveroo riders on location across iconic sites in both Birmingham and Manchester in order to help illustrate the story within the media. The story achieved national media attention, surpassing all expectations with over 500 pieces of coverage.
If you have any information regarding missing people you can call the charity on 116000.