Client: Small Fry
Organic kids' clothing
/ Brand identity and positioning
Small Fry is a premium childrens’ clothing brand with a heart. Their products are made from organic and recycled fabrics, their packaging is 100% biodegradable and they donate 10% from every sale to a local children’s charity.
We’ve worked with them since their launch to build a brand which is impactful and memorable in what is a crowded marketplace. Blossom helped to successfully launch Small Fry in 2019 with a visual language based on their illustrative style and iconic characters that appeal to both parents and children.
We designed and built their website with a fully integrated online store to sell their products. Our animated illustrations bring the playful website to life and the brand uses our easy to use templates for their monthly email marketing campaigns.
We’re proud to have been involved in all creative aspects of the brand including designing the stationery and biodegradable packaging as well as shooting the lifestyle and product imagery for their launch collection.
We’ve created a library of highly impactful digital content using their illustrative and homemade style. They’re using this content across their social channels and advertising and our work is helping them to become an established brand in the competitive children’s fashion space.