Leisure fashion brand
/ Brand identity
/ Brand positioning
Having already established a successful CrossFit gym our client set about creating a premium fitness apparel brand aimed at men over the age of 30. The 'Ol'G' brand is specifically targeted at seasoned CrossFit enthusiasts and professionals - the originals.
The style guide we created is the defining document from which the brand is being built around and covers brand identity, vision and values, apparel designs, key messages, tone of voice, typography and advertising and social media templates.
Ol'G launches Autumn / Winter 2019.