Client: Ol'G

Leisure fashion brand

Having already established a successful CrossFit gym our client set about creating a premium fitness apparel brand aimed at men over the age of 30. The 'Ol'G' brand is specifically targeted at seasoned CrossFit enthusiasts and professionals - the originals.

The style guide we created is the defining document from which the brand is being built around and covers brand identity, vision and values, apparel designs, key messages, tone of voice, typography and advertising and social media templates.

Ol'G launches Autumn / Winter 2019.

Service: Advertising / Brand Identity / Social Media / Digital 

Sector: Health and Fitness / CrossFit / Fashion / Leisure

Get in touch to discuss your next creative project. 
Call Christian on 0161 706 0399 or email

Blossom, Express Building, Ancoats, Manchester M4 5AD


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