Client: Herald Motor Company
Cult motorcycle brand
Herald have grown to cult status within the motorcycle world and are known for their iconic designs and quality workmanship available at affordable prices. Building on their growing popularity in the marketplace Herald approached us to create a new lifestyle brand encompassing apparel, accessories and coffee.
Aimed at men and women, aged 25 - 45 who love adventure and the motorcycle lifestyle we created a brand identity, series of illustrations to be used across the range and shot a photographic series - all championing the adventurer's spirit.