Client: 100 Hail Marys
Unisex streetwear fashion
/ Brand identity and positioning
100 Hail Marys is a unisex streetwear clothing brand based in London and inspired by youth subculture and urban graffiti. We’ve worked with them since their launch in 2016.
Aimed at 18-25 year olds, we created a brand identity which is informed by stencilled street art, a theme which runs across their apparel range and website. We also coined their strapline ‘For the Sinners’.