Vegan comfort food
/ Brand strategy
/ Brand identity
/ Website design and build
/ Social media management
Herbivorous have a rich history of creating delicious vegan flavour combinations and toured the UK’s food and music festivals before putting down roots with their first permanent kitchen in Manchester’s Hatch food market.
We worked with founders Robyn and Damian in the months leading up to the opening of their very first restaurant in Withington. Blossom were tasked with a major brand overhaul including brand strategy and positioning, visual identity, descriptor, website and more.
We brought to the fore and distilled their fascinating story, celebrated their unique home made seitan and fresh dishes and created a visual identity that Robyn and Damian could be proud of as they embarked on the next stage of their journey.
The website that we designed and built was launched to coincide with the restaurant opening and Blossom delivered restaurant signage, apparel, menus and stationery for the launch. We continue to work with the team to this day, creating photographic and video content and managing their social media channels.